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The Alternative Board Cambridge

Improve your business and change your life with The Alternative Board

Experience the power of peer support

Running a business is hard, especially when you are doing it alone. By joining one of our peer advisory boards, you can work through business ideas and issues with fellow (non-competing) business owners who have lived what you are living.

Martin Oakley Headshot

What this means for you

  • You’ll gain new perspectives on your biggest opportunities and challenges.
  • You’ll receive constructive feedback and impartial advice.
  • You’ll get a supportive group of accountability partners. 

TAB members across the UK are making better decisions and taking more purposeful action with peer support, backed by regular 1-2-1 coaching.

To join them, contact Martin to discuss how TAB membership can help you and your business.

TAB Cambridge supports business owners in Cambridge and South Cambridgeshire, Saffron Walden and North Essex, Haverhill, and East Suffolk.

Since Joining TAB...

68%

of members said their turnover increased

91%

of members said their ability to address people or organisational issues improved

87%

of members said their leadership skills improved

Your Cambridge Facilitator

With over three decades of experience as an accomplished business leader in the UK and Asia, Martin blends his extensive leadership background with formal coaching qualifications to help business owners and leaders realise their full potential in business and beyond.

Throughout his career, Martin has led teams and organisations ranging from 10 to 2,000 people, generating annual revenues between £500k and £300m. His areas of expertise encompass revenue generation, operations, IT, risk management, culture, and conduct. Prior to transitioning to business coaching and advisory in 2020, Martin served as the Chief Operating Officer for a globally recognised investment bank.

Martin attributes his previous successes to his unwavering passion for nurturing and empowering individuals, organisations, and communities. He has partnered with The Alternative Board UK (TAB) to fulfil his aspiration of supporting and empowering local SME businesses in-and-around Cambridge, Saffron Walden and Haverhill to be the best they can be. 

As a business owner, finding high-quality, unbiased advice within a supportive and non-judgmental atmosphere can be challenging. By joining a TAB peer board—consisting of six non-competing business owners—you will benefit from fresh perspectives, collective support, constructive feedback, and ongoing accountability. The insights gained from your peer board will be further refined during monthly one-on-one coaching sessions with Martin, where you will collaborate to create a personal vision and business strategy backed by a comprehensive action plan.

The Alternative Board sets itself apart from traditional business coaches and consultants in two key ways. First, TAB focuses on you, the business owner, utilising your personal goals and vision to shape your business strategy. Second, your peer board offers access to over 100 years of diverse business experience that can be applied to address your most pressing challenges and opportunities.

If you are ready to explore and pursue the full potential of your business and life, reach out to Martin today to discuss how TAB membership can help.

Discover the  power of peer advice

Start with you

Focus on what you want in life and how your business can help get you there.

Increase profitability

Be held accountable to meet your business targets.

Improve decisions

Take control of your decisions through peer support and proven planning tools.

Make better time choices

Spend your time well by utilising the experience of others.

Become a better leader

Motivate your people with the guidance of peers and an expert coach.

Plan a successful exit

Get the best result for you with tailored, hands-on support.

What our members say...

I didn’t know I needed a business coach until I met Martin! Since having regular meetings with Martin, my business and my ability to lead it have gone from strength to strength. Martin has a real gift for seeing different ways to solve problems and develop my business in any area I may need this help. With his insight and valuable experience, we’re achieving more than I ever thought possible! The monthly TAB peer board meetings are proving to be invaluable too, giving different insights and ideas when I’m struggling with any issues or looking for inspiration. Having other business leaders to bounce ideas off and receive insight from has proven to be exceptionally beneficial to myself and my business.
Wayne Bell, Gas Monster Limited
I’ve enjoyed working with Martin over the past year. He offers a good balance of listening and being sympathetic with asking hard questions, making me focus and hold myself accountable. He’s insightful about the trials and tribulations of being a small business owner. I particularly appreciate that he makes himself available at short notice for a quick phone call or to give perspective on a particular issue. He has helped me recently with a tricky negotiation, and running things by him gave me much more confidence in my approach. The Peer Advisory Board meetings provide a very welcome external perspective on business problems. Sometimes, even working out what question or issue to work on in the meeting provides much-needed clarification. It is fascinating and reassuring to see that the same issues and challenges are common to most businesses.
Alison Wright, Fitzbillies
My one-to-one sessions with Martin have been really motivating. Martin helps me clarify my thoughts and rapidly focus them on the key aspects of challenging business situations. Martin is able to bring his business experience and apply that knowledge to his questions in a really helpful way. Running a small business can be a lonely place, and working with Martin certainly provides an excellent opportunity to openly review difficult issues. Martin is a good listener and provides really insightful feedback. The Peer Boards are a great forum for discussion, advice and reassurance that you are not the only one with the issues you are experiencing. It is energising to be working with a group of colleagues that understand the reality of running a small business and who are able to give impartial advice often borne of similar experiences in different business sectors. The real delight is that it is easy to explain seemingly intractable issues because you soon discover your issue is also one experienced by your peers. The encouragement given by the group certainly provides you with the confidence to push forward with tough business decisions.
Brian Clarkstone, Eltek Data Loggers
Martin has a wealth of experience, and it’s clear that he genuinely enjoys helping others. His approach is simple yet effective. By offering clear thinking, dependable advice and most importantly accountability, his coaching has helped to reduce the noise and create focus. Through his sage advice and patient listening, our management team has become more effective at both the strategic and day-to-day levels. It’s great to have him on our team. Joining a TAB board starts as an antidote for imposter syndrome and ends up providing accountability for how you are running your business. The act of stepping back each month to gain a new perspective, helped by the fresh insights and advice of fellow business owners, is a helpful practice that makes you intentional rather than reactive in your work.
Alan Mitchell, Fluent (Cambridge) Ltd
Working with Martin over the past year has been incredibly beneficial. As the Managing Director of a small company, I face numerous challenges both on a personal level but also in business development, and Martin’s openness to listen and understand these issues has been invaluable. His advice has consistently helped me navigate situations in a way that benefits everyone involved. Martin’s insight and experience as a coach have given me newfound confidence in my ever-evolving role. Running a company of any size can often feel isolating, and finding impartial, directional advice can be challenging. The TAB peer board I’m part of has truly transformed this experience. The opportunity to discuss my challenges with a diverse group of business leaders has consistently provided fresh perspectives and alternative solutions. I wouldn’t have made the beneficial decisions I have without the support and innovative thinking of this group. It’s also reassuring to know that, regardless of our business types, we all face similar issues, and the mutual support we share is incredibly positive.
Sebastian Stanley, Complete Fabrication

Start your TAB journey

Get in touch with Martin.

He will contact you to arrange an introductory meeting.

During which, you’ll chat about whether TAB is right for you and your business.

Attend your first TAB board meeting and experience the power of peer support.

There’s no obligation, only an opportunity to find out more.

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