Does Culture Really Eat Strategy for Breakfast?

There's a famous business quote you've probably heard: "Culture eats strategy for breakfast." It’s often attributed to management legend Peter Drucker—but here’s a fun fact: there's no clear evidence he ever said it! (Check out this interesting article for more details.) Yet, the idea has stuck around because it captures an important truth: no matter how brilliant your business strategy is, it's your culture—the values, attitudes, and behaviours of your team—that will ultimately determine success.

What Does 'Culture Eats Strategy for Breakfast' Mean?

The phrase "Culture eats strategy for breakfast" means that a company's culture has a more significant impact on its success than any strategic plan. Even the most carefully crafted strategies can fail if the company's culture isn't aligned or supportive of that strategy. Essentially, your people’s attitudes, beliefs, and interactions are foundational—without these elements in place, even the best strategy can struggle.

But Why Does Culture Matter So Much?

At The Alternative Board, we’ve seen first-hand how culture shapes a company's ability to execute its strategy. You can draft the most detailed plan, backed by data, market analysis, and financial projections, but if your team isn't aligned or motivated, the strategy might struggle to get off the ground.

Imagine two businesses:

1. Company A has a crystal-clear strategy outlined meticulously over several months. However, internal issues, such as mistrust, competition rather than collaboration, and communication breakdowns, can slow down the strategy.

2. Company B might have a simpler, more adaptable strategy, but its team is collaborative, engaged, and clear about the business values. Everyone pulls in the same direction, adapting quickly to change and setbacks.

Which company do you think is more likely to succeed?

A Balanced Approach: Culture and Strategy Together

While culture is undeniably important, it's essential not to underestimate the role of strategy. Gaurav Jain convincingly argues that culture doesn't necessarily overshadow strategy. Instead, both must coexist harmoniously. Jain defines strategy as a unique approach that is aligned with a company's vision and goals and adaptable to changing circumstances. Culture, in contrast, involves shared values and behaviours within the organisation. A strong culture enhances collaboration and purpose, facilitating effective strategic execution.

"I recently put my whole team through the DISC profiling process followed by a DiSC workshop with Leslie. What an enlightening insight. This process has helped each of understand how best we work – not just individually but most importantly as a team. Understanding what each of us needs to enable us to do the best we can in our roles has been transformational – it’s even changed the language we use with each other. Being more understanding of one another’s characteristics has made us more productive, tighter knit and has now extended beyond our company. We now recognise the traits in clients and can adjust the way we communicate accordingly. The profiling is now an essential part of our recruitment process and we recommend it to client teams too, to create the most effective partnerships."

- Tina Keeble, Valiant Design Ltd

How Can You Build a Winning Culture?

At TAB, we believe a strong culture isn't accidental; it’s built intentionally. Here’s how to cultivate it:

• Lead by example: Business leaders must embody the culture they want to create. Teams watch closely and follow suit.

• Communicate clearly and regularly: Open and honest communication builds trust and clarity.

• Recognise and reward: Celebrate behaviours that reflect your company’s values. This strengthens your culture naturally over time.

• Hire for cultural fit: Skills can be developed, but attitude and alignment with your culture are often innate.

To help you build a thriving culture, here are some resources:

• Easy Ways to Improve Your Company Culture

• Nine Surefire Ways to Motivate Your Employees

• Six Ways to Manage the Health and Wellbeing of Your People

Strategy and Culture: Breakfast Buddies?

Strategy and culture aren't enemies. In fact, they're more like breakfast companions: both essential to start your day right. Without a solid strategy, your team might lack direction. Without the right culture, even the best strategy can falter.

To align your strategy effectively with your culture, check out:

• 4-Step Guide to Strategic Planning

• 19 Reasons You Need An Advisory Board

So, perhaps the question isn't whether culture eats strategy but rather, how can you ensure they complement each other perfectly?

At The Alternative Board, we help business owners and leaders align their strategy and culture for long-term success. It’s about creating the right environment where your strategy can thrive, your team feels engaged, and your business achieves its potential.

Curious about strengthening your culture or aligning your business strategy? Get in touch. We’re here to help.