The Alternative Board York

With a background in international business at world leading companies, Elliot is a seasoned Sales & Marketing Director with 25 years’ experience.

He spent 17 years on the Board of James Heal (the world leader in the design and manufacture of laboratory testing for the textile and automotive industry). Before that, he completed management training at United Biscuits, McVities, where he attained his Human Resource professional qualification (IPD).

Elliot has extensive export experience throughout Asia, the Indian subcontinent and EMEA markets. During that time, he managed the global distributor network to grow markets locally through exclusive partners. Consequently, Elliot has combined entrepreneurial drive with business-management skills to drive gains in revenue, market share, and profit performance. In 2012, Elliot played a significant role in winning the Queen’s Award for Enterprise in International Trade.

With extensive Board Level experience at an successful family SME, Elliot communicates a clear, strategic vision which translates into effective sales and marketing solutions. He has very strong values and places a high emphasis on customer satisfaction, whilst cultivating excellent relationships with new prospects.

A seasoned sales and marketing professional, Elliot has travelled extensively worldwide, and project-managed a major re-brand of a 140-year-old business. He played a significant role in the acquisition of James Heal to American Private Equity House. Additionally, he provided consultancy and coaching to local SME businesses to enable them to develop their growth aspirations.

People development is high on Elliot’s agenda with his clients. From support with their recruitment process, and team productivity with DiSC Profiling, Elliot helps his clients creates winning teams. Above all, Elliot facilitates business owners in developing a structure and culture that ensures they see great results through their business vision.

As co-owner of The Alternative Board® (TAB) York, we currently support over 30 forward-thinking businesses to grow, overcome challenges and seize new opportunities. Operating 5 peer advisory boards and 1:1 business coaching sessions; we continue to expand.

With over 25 years’ experience in Marketing, as Senior Lead & Board Level; Hallmark Cards, Boost Drinks and BMW, creating a blend of corporate and privately run business understanding. Working amongst strong teams to deliver strategic direction, leading marketing strategies, as well as being instrumental in creating structure for growth, scalability and organisational change. I have a strong ethos in recruiting the right people, developing teams and ensuring the right personal development to retain the best talent.

Now as an executive coach and advisor, I offer practical business advice and a confidential sounding board enabling business leaders to learn and grow, regardless of where they are in their own journey. I am passionate about driving simple, logical and effective results to help move business forward.

The TAB model, allows business leaders of non-competing companies to meet as a board of up to 6 members for 4 hours a month, in a confidential setting.

So, what do the leaders of a manufacturing business, a software company, a PR Agency and solicitors have in common? The insight, experience and wisdom to help each other with their company and personal visions.

Our aim is expand peoples thinking beyond their own industry providing new perspectives and inspire new ways of dealing with challenges. This provides impartial advice because they are not a stakeholder in your business, however really welcome the accountability it drives. Members gain perspective in making better decisions, harnessing knowledge and working on their own business, not just in it. Not theories, just practical, real-world, invaluable hands-on experience.

Each month, I also meet with each business leader individually for a coaching session focussed on their business and personal goals, whilst working and providing access to TAB's business tools designed specifically to help SMEs.