The Alternative Board York
TAB York has been helping business owners and helping them help each other for over 10 years.
Expert business advice through advisory boards and business coaching
Better work-life balance for York business owners
TAB works with over 100+ businesses in Yorkshire
Over 400 UK businesses and thousands more in over 20 countries are part of The Alternative Board globally
If this sounds interesting, or you’re looking for local business coaching and advisory services, why not call Elliot or Natalie?
Start your TAB Journey
Fill out your details below and we'll be in touch to arrange an introductory call.
Your York facilitators
Get in touch with Elliot
Elliot is a highly experienced Sales and Marketing Director with extensive experience helping businesses grow in competitive international markets. He spent 20 years on the Board of James Heal, a global leader in textile and automotive testing equipment, where he helped expand exports across Asia, the Indian subcontinent and EMEA. During his time there, he played a key role in winning the Queen’s Award for Enterprise in International Trade and in the company’s successful acquisition by an American private equity firm.
Elliot brings extensive experience in developing strong business cultures, strategic growth, and board-level leadership. He works closely with SME owners to sharpen their strategy, improve sales and marketing performance, and build resilient, high-performing teams.
As a business coach, advisor and NED in York, he combines commercial expertise with practical, straight-talking advice. He is particularly passionate about helping leaders move from reactive problem-solving to focused, strategic growth, building stronger systems, clearer direction, and more profitable businesses.
Get in touch with Elliot
Natalie is co-owner of The Alternative Board (TAB) York and an experienced executive coach supporting SME business owners across York and the surrounding region.
With more than 27 years’ marketing experience at senior and board level, including roles with Hallmark Cards, Boost Drinks, and BMW, she brings a strong blend of corporate and privately owned business insight. Throughout her career, she has shaped strategic direction, led marketing initiatives, and built the structure needed for sustainable growth and organisational change.
People development sits at the heart of Natalie’s approach. She believes successful businesses are built on strong leadership, clear accountability, and the right people in the right roles.
Through one-to-one business coaching and peer advisory board facilitation, Natalie helps business owners simplify complexity, gain perspective, and focus on what truly matters. She is driven by helping leaders achieve measurable results not just in profit, but in confidence, clarity, and control.
Discover the benefits of advice from others like you
Start with you
Focus on what you want in life and how your business can help get you there.
Increase profitability
Be held accountable to meet your business targets.
Improve decisions
Take control of your decisions through peer support and proven planning tools
Make better time choices
Spend your time well by utilising the experience of others.
Become a better leader
Motivate your people with the guidance of peers and an expert coach.
Plan a successful exit
Get the best result for you with tailored, hands-on support.
Start your TAB Journey
Fill out your details below and we'll be in touch to arrange an introductory call.
Our members are stronger together
Member successes and celebrations
TAB York Festive Event 2025
TAB York Members
TAB York Festive Event 2025
TAB York Members
Matt Bradley
Invent Partners
Matt Bradley
Invent Partners
Y&NY Chamber of Commerce Dinner
York & North Yorkshire Chamber of Commerce
Y&NY Chamber of Commerce Dinner
York & North Yorkshire Chamber of Commerce
End of Year 2025
TAB York Members
End of Year 2025
TAB York Members
Rooms4Groups
Yorkshire Post Business Awards
Rooms4Groups
Yorkshire Post Business Awards
TAB Members Event
TAB York Members
TAB Members Event
TAB York Members
Garry Davies
McClarrons
Garry Davies
McClarrons
Sandburn Hall
TAB York Members
Sandburn Hall
TAB York Members
International Women's Day
TAB York Members
International Women's Day
TAB York Members
Team TAB (York)
Azets Charity Golf Day
Team TAB (York)
Azets Charity Golf Day
The TAB York Effect
PPS Ltd
The TAB York Effect
PPS Ltd
Explore how TAB York fueled PPS Ltd's astounding growth, turning it from a local family business into a market leader with tripled revenue and a team of 57.
Team Building
Team Building
It was a wonderful opportunity to explore the beautiful grounds around Castle Howard Estate Ltd and a well-deserved lunch at The Crown & Cushion Pub in Welburn.
We were joined by new members and those who have benefited from years of support and guidance in TAB and hopefully many more! Great conversations all around!
TAB York Board
TAB York Board
Celebrating 1 year on a TAB Board for York business owners who have demonstrated fantastic commitment towards their personal journey.
Team Building
Team Building
Taking time out of the office for a group of TAB York members to think about their challenges and opportunities in the beautiful surroundings of the Yorkshire countryside.
TAB York Board
TAB York Board
Celebrating 1 year on a TAB Board for York business owners who have demonstrated fantastic commitment towards their personal journey.
Simon Hudson
Soapy Group
Simon Hudson
Soapy Group
Huge congratulations to Simon, MD of Soapy Group in York for achieving his Champagne Moment.
Richard Metcalfe
Rogerthorpe Manor Hotel
Start your TAB journey
Get in touch with Elliot or Natalie.
They will contact you to arrange an introductory meeting.
During which, you’ll chat about whether TAB is right for you and your business.
Attend your first TAB board meeting and experience the power of peer support.
There’s no obligation, only an opportunity to find out more.
Start your TAB Journey
Fill out your details below and we'll be in touch to arrange an introductory call.
Media Coverage

Published in the Business IQ Magazine for North Yorkshire (July 2025)
York hosts landmark national business event for TAB members

Published in the Business IQ Magazine for North Yorkshire (April 2025)
Does your business culture support your vision?

Published in the York Press on 14th June 2023
Natalie Rich joins her husband, Elliot Rich as co-director at TAB York

Published in Franchise Info on 27th April 2023
York-based Entrepreneur Elliot Rich Named TAB's Franchisee of the Year 2023 for Stellar Growth and Success

Published in The York Press on 29th July 2020

Published in The Yorkshire Post on 1st June 2020
Introducing the York-Based Alternative Board Advisor: Empowering Businesses to Bounce Back Post-Lockdown
Latest news and insights
Managing Decision Fatigue as a Business Owner
Decision fatigue in business is problematic for any ambitious entrepreneur. At work and home, a business owner should use these techniques to manage decision fatigue to avoid burnout.
The Signs of Business Owner Burnout and How to Stop It
What are the signs of business owner burnout, and how can entrepreneurs deal with stress and anxiety in a healthy way before it gets too much?
Kindness in Leadership: The Competitive Advantage Most Businesses Miss
Discover why kindness in leadership drives performance, trust and culture. TABcast insights on psychological safety, coaching and values-led growth.






